Okay, maybe you’re not going to wave your hand, recite a few magical words, and all of a sudden bring in hoards of new clients. But if you want your business to grow, there is something you should know: the people who are naturally drawn to what you do are called your ideal audience. This blog post will teach how to identify exactly who this audience is and then how to magnetically attract them. In other words, it’s about how to get your marketing right. And when you get that right, attracting new customers becomes much easier.

Articulate your audience

First, articulate your audience. This means defining them in detail—who they are and what they do.

The second step is to articulate their problems, pain points, goals, and motivations. As you dig into this information, you’ll be able to create a clear picture of the challenges that your ideal customer faces on a daily basis and which solutions (including yours) will help them overcome those challenges.

Finally, it’s important to understand their objections so that you can address common concerns head-on from the beginning of the customer relationship. If need be, create an FAQ page for potential customers who may have difficulty with certain aspects of your business model or product offering; this is an excellent way for new customers to feel comfortable buying from you before making any purchases at all!

Find where they spend their time

When you have a solid understanding of your audience and what they need, you can reach out to them in the places where they’re most likely to be. These are some of the best places to start:

●   Social media

●   Online forums

●   Email lists, newsletters, and ads (like Facebook)

●   Events like conferences, meetups, and webinars

●   Live chats with a live person on an app like Zoom or Skype

Make a plan to get in front of them

●   Create a plan for getting in front of them.

First, get clear on your ideal audience and your goals. Then, determine the resources you have available to reach them. This includes time, money and equipment (e.g., video production gear). From there, create a strategy that uses all three of these things in the most effective way possible. Lastly, execute!

●   Use social media to reach your audience. Social media is one of the best ways to share content with people who are interested in what you do. It’s also an excellent way to learn more about who those people are and what they like so that you can tailor your message accordingly—which brings us back around again: defining who exactly we’re trying to attract by putting our work out there in public view.

Make an offer they can’t refuse

You have to make an offer that is so good, that your audience can’t refuse. Your offer needs to be relevant to your audience, easy to understand and take advantage of, and something they will actually follow through on.

You want your ideal customer to say “yes” before they fully realize the true value of what you are offering them. If you can make them say yes before they even know what it is, then chances are they are going to be more responsive when they do find out how great it is!

When you know exactly who you are speaking to, you have a much easier time attracting them.

●   Knowing your audience

●   Knowing what to say

●   Knowing how to say it

●   Knowing how to make it easy for them to respond

There is a lot of information out there on this topic. The best way to learn is by doing. Start with your own problems and see if you can find solutions using these strategies.


In sum, your first step to attracting your ideal audience is to know who they are. The more specific you can get with this process, the better! Once you’ve done that, you need to make a plan for getting in front of them. This plan will require some trial and error on your part. You are looking for the best way to connect with these people and get them coming back for more of what you have to offer. When you do this, you now have an audience of amazing people who love what you do.

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Ruchi Rathor

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